"But I'm happy it found us and we found it when we did. "I don't know what took so long for people to catch up to us," he said. While Harpoon has kept the original IPA recipe the same, it has continued to experiment with the IPA style throughout the years, releasing a Black IPA, a White IPA, Rye IPA and an Imperial IPA.ĭecades later, Harpoon's Doyle said he isn't surprised that IPA has become the dominate style of beer in his industry. On the other hand, if a beer has a lot of alcohol in it (like a double IPA or imperial stout), the bar may choose to have the standard serving come in a 12 oz. "It's just kind of the natural progression as people's tastes get more extreme." That beer was so out there when it first came out and now people look at it as just kind of a normal style of beer," he said. "Sierra Nevada saw it with their Pale Ale. What sets them apart is a much higher alcohol content that can range from hidden to. It's a reflection, Steele said, of the change in people's palettes and taste preferences. Examples: Harpoon IPA, Samuel Smiths India Ale, Guinness Nitro IPA. In comparison to many IPAs on the marketplace today, Harpoon's once "extreme" IPA now seems more approachable to the mainstream beer drinker. ( Read more: The booming beer brand trying to be the next Corona) Steele now brews and formulates some of the most popular IPAs in the industry at Stone Brewing Co., the leader in West Coast-style IPAs, which are known for their extreme hop character and higher alcohol content. "It was a first for me, seeing a craft-brewed IPA being as popular as it was," said Steele. in San Diego and the author of "IPA: Brewing Techniques, Recipes and the Evolution of the India Pale Ale." Prior to working at Stone, Steele lived in New England and was brewing at Anheuser-Busch's Merrimack, N.H., facility. In a glass the beer pours a pale straw color it drinks much lighter than a. and comes in at a sessionable 4.6 percent alcohol by volume. Someone who remembers the early impact of Harpoon IPA is Mitch Steele, a brewer with Stone Brewing Co. Harpoon's Team Mew-S-A Citrus IPA Harpoon Brewery. "But it became the growth engine of the company." "I never thought it would be popular and we didn't make it to be popular," said Doyle. Twenty years after its debut, Harpoon IPA remains the brewery's best-selling beer, making up more than half of its sales. Introducing Imperial Harpoon IPA: Big & Limited Edition. By the next summer, we had to keep it year 'round due to popular demand," Kenary added. The beer is 9 alcohol by volume with 60 IBUs the website description says: We’d never change Harpoon IPA it’s New England’s Original IPA after all but that doesn’t mean we can’t have fun with it. ( Read more: First tulips, then housing.Is beer bubble next?) It just worked."Ĭonsumers may have been confused by the style at first, but once they tried it, they were hooked. "Much more bitter than what people were used to, but still really balanced. "It was a pretty extreme beer for its day," said co-founder Rich Doyle.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |